The Remodeling Marketing Agency Built Around Better Projects
Remodeler Profit Marketing (RPM) is a specialist remodeling marketing agency and an initiative of Outsourced Marketing Inc., founded in 2015 by Ian Cantle. We help premium remodelers and design-build firms across the United States and Canada win more of the projects they want with strategy-first marketing: search and AI visibility, websites, follow-up and source-to-contract measurement.
Written by Ian Cantle, Duct Tape Marketing Master Certified Consultant · Updated November 2026
Why did we build a marketing agency just for remodelers?
We kept seeing the same thing: great remodelers losing projects to firms that were simply easier to find and easier to trust online.
“That's not a craftsmanship problem. It's a marketing system problem, and it's fixable.”
Marketing built for lead volume
Most agencies and lead services measure success by leads, while remodelers live or die by project fit and margin.
Disconnected vendors
An SEO company, an ads freelancer and a web designer, with nobody responsible for the whole pipeline.
Reports that stop at clicks
No clear answer to the only question that matters: which marketing produced signed work?
Meet Ian Cantle
President & Chief Marketing Strategist, Outsourced Marketing Inc.
Ian Cantle has spent 20+ years building predictable marketing systems for growth-minded business owners. He founded Outsourced Marketing Inc. in 2015, and he leads every RPM engagement personally. You're never handed off to a junior account manager.
Ian's own background includes working in the home remodeling and landscaping businesses. He's seen first-hand what a wasted site visit costs, how seasonality and crew capacity shape a year, and why the right project matters more than another lead. That experience is why RPM measures success in signed projects, not clicks.
Ian is a Duct Tape Marketing Master Certified Consultant and a Certified StoryBrand Guide practitioner, and he specializes in AI search and generative engine optimization (GEO).
What do we believe about remodeling marketing?
Five principles shape every engagement.
Better projects, not more leads
We measure success by qualified consultations and signed project value, not lead volume.
Strategy before tactics
We define your ideal project and plan the whole system before spending a dollar on ads.
Senior leadership
Ian leads every engagement, with a team of SEO, paid search, AI search and content specialists.
Honest reporting
We report what we measured, the period and the data source, and we never guarantee leads, rankings or profit.
You own your assets
Your strategy, playbooks, website, content and workflows belong to your firm.
Who is behind RPM?
RPM is a specialist initiative of Outsourced Marketing Inc. (OMI), a strategy-first marketing firm founded in 2015 and headquartered in Bradford, Ontario. OMI serves clients across Canada and North America in 15+ industries, including trades and home services.
RPM brings OMI's methodology, team and experience to one industry: premium remodeling and design-build.
What clients say about working with Ian
“We have been working with Ian and the team at Outsourced Marketing for over a year. We are in the very competitive market of home improvements but we continue to come out on top thanks to the marketing system they strategically applied. Outsourced Marketing is our competitive advantage!”
“Ian brings an exceptional level of professionalism combined with approachability. His knowledge is extensive and he really demonstrates a passion for his clients and their projects.”
“Helped us navigate web design, branding, and marketing... terrific job of taking our ideas and transforming them into something tangible.”
From invisible to the go-to remodeler in Portland.
An exceptional real-world reputation that was almost invisible online, and no consistent way to generate leads to fuel growth.
ReCraft Home Remodeling · Portland, Oregon
Results delivered by the Outsourced Marketing Inc. team behind RPM. Individual results vary by market, starting point and investment.
Three steps to better projects.
Book your Pipeline Review
A focused 25-minute conversation about your project mix, your lead sources and where good opportunities slip away.
Get your Profit Growth Blueprint
A clear, prioritized 90-day plan for visibility, conversion and measurement, built around the projects you want.
Win more of the right projects
We build and run the system with you, and report on what turns into signed work.
About RPM: FAQs
Who owns Remodeler Profit Marketing?
RPM is a specialist initiative of Outsourced Marketing Inc., founded in 2015 by Ian Cantle.
Where is RPM based?
Outsourced Marketing Inc. is headquartered in Bradford, Ontario. RPM works remotely with remodeling and design-build firms across the United States and Canada.
Does Ian Cantle work on every account?
Yes. Ian leads every engagement personally, supported by specialists in SEO, paid search, AI search and content.
Does Ian have experience in the remodeling industry?
Yes. Ian has worked in the home remodeling and landscaping businesses, alongside 20+ years in marketing.
What is a Duct Tape Marketing Master Certified Consultant?
It's an advanced designation in the Duct Tape Marketing consultant network. Duct Tape Marketing is a strategy-first methodology that treats marketing as a system rather than a series of random tactics.
Is your marketing bringing in the projects you actually want?
Start with a practical review of your visibility, lead quality, follow-up and pipeline.
25 minutes. No obligation. We only use your details to follow up about your review.