How ReCraft Home Remodeling went from invisible online to 9X website visitors
ReCraft Home Remodeling, a Portland, Oregon firm known for historic matching and blending modern with traditional design, had an exceptional reputation but almost no online visibility. A strategy-first, connected marketing system grew total website visitors 9X (815% year over year) and organic traffic 4X (313%), and earned top Google rankings for its core services.
An exceptional real-world reputation that was almost invisible online.
An exceptional real-world reputation that was almost invisible online, and no consistent way to generate leads to fuel growth.
ReCraft was ready to grow, but they were relying on disconnected tactics: an ad here, a social post there, with no clear picture of what produced projects. They didn’t need another website. They needed a strategic engine.
A strategy-first, connected program.
A strategy-first, connected program: SEO and AI search, a conversion-focused website, targeted ads, and email and social, run on the Duct Tape Marketing Master Certified methodology.
A focused conversation about business goals, ideal projects and marketing constraints.
A full diagnostic audit and a prioritized roadmap, so the team knew exactly what to do and in what order.
Execution in 90-day sprints across SEO and AI search, the website, ads, email and social, with monthly reporting.
Measurable growth in visibility and traffic.
- ✓9X website visitors: an 815% year-over-year increase in total traffic.
- ✓4X organic traffic: a 313% increase in organic search traffic.
- ✓Top rankings: top Google positions in organic results and map listings for their most valuable services.
ReCraft now attracts high-quality project inquiries every month and is positioned as a go-to remodeling expert in the Portland region.
Services in this program: SEO for Remodelers, Generative Engine Optimization, Remodeling Websites, Google Ads for Remodelers
“We are in the competitive home improvement market but continue coming out on top thanks to their marketing system. Our competitive advantage!”
Your reputation can’t win projects if the right homeowners can’t find it.
RPM builds the same connected system for premium remodelers and design-build firms across the US and Canada.
Results delivered by the Outsourced Marketing Inc. team behind RPM. Individual results vary by market, starting point and investment.
- Your calendar fills with estimates that never sign.
- Growth depends on referrals you can't predict.
- Good homeowners choose firms that were simply easier to find.
- You keep spending without knowing what's working.
- The right homeowners find you, trust you and reach out.
- Your sales team spends its time on projects worth winning.
- Your pipeline is steadier and easier to plan crews around.
- You know which marketing produces signed work.
Is your marketing bringing in the projects you actually want?
Start with a practical review of your visibility, lead quality, follow-up and pipeline.
25 minutes. No obligation. We only use your details to follow up about your review.