Remodeling Marketing Services Built Around Better Projects
Remodeler Profit Marketing (RPM) provides connected marketing services for premium remodeling and design-build firms in the US and Canada: remodeling SEO, AI search optimization, Google Ads, conversion-focused websites, lead follow-up and CRM, review marketing, and source-to-contract reporting. Every service is planned around the projects you want to win, not lead volume.
Reviewed by Ian Cantle, Duct Tape Marketing Master Certified Consultant · Updated November 2026
Which remodeling marketing services do you actually need?
It depends on where your pipeline leaks. Some firms are invisible in search. Others get plenty of inquiries but lose the good ones in follow-up. Most can't see which marketing produces signed work. We find the gaps first, then recommend only what moves your project pipeline.
Show up where affluent homeowners research their project.
Remodeling SEO
Rank in Google search and the map pack for the projects you want more of.
Best when: Great work, weak search visibility.
AI Search Optimization
Get named when homeowners ask ChatGPT, Gemini and Google AI Overviews who to hire.
Best when: Competitors show up in AI answers and you don't.
Google Ads for Remodelers
Capture homeowners actively searching for a specific project right now.
Best when: You need qualified inquiries sooner than SEO alone can deliver.
Make the quality of your work obvious before the first call.
Remodeling Websites
A fast, trustworthy site that showcases your projects and qualifies homeowners.
Best when: Your site undersells your work or doesn't convert.
Review & Reputation Marketing
More detailed reviews, showcased in context, that homeowners and AI both trust.
Best when: Happy clients, thin online reputation.
Turn interest into booked, qualified consultations.
Lead Conversion & CRM
Fast response, polite qualification and follow-up that books the right consultations.
Best when: Good leads slip away between inquiry and consultation.
See which marketing produces signed projects.
Marketing Attribution & Reporting
Track each source to consultation, proposal and signed contract.
Best when: You can't tell which marketing is working.
Why connected marketing beats à la carte tactics
An SEO vendor, an ads freelancer and a web designer can each do good work and still leave you with a leaky pipeline, because nobody owns the whole journey from first search to signed contract. RPM plans every service around one system and one goal: more of the projects you actually want to build.
- One strategy, built around your ideal projects
- One team accountable for the whole pipeline
- One report that ties marketing to signed work
From invisible to the go-to remodeler in Portland.
An exceptional real-world reputation that was almost invisible online, and no consistent way to generate leads to fuel growth.
ReCraft Home Remodeling · Portland, Oregon
Results delivered by the Outsourced Marketing Inc. team behind RPM. Individual results vary by market, starting point and investment.
Three steps to better projects.
Book your Pipeline Review
A focused 25-minute conversation about your project mix, your lead sources and where good opportunities slip away.
Get your Profit Growth Blueprint
A clear, prioritized 90-day plan for visibility, conversion and measurement, built around the projects you want.
Win more of the right projects
We build and run the system with you, and report on what turns into signed work.
Remodeling marketing services FAQs
How much does marketing for a remodeling company cost?
It depends on your markets, goals and which services you need. Advertising spend is always separate from management fees, and costs vary by market. We give you a clear, written recommendation after the Profit Growth Blueprint, so you're never paying for services your pipeline doesn't need.
Do I need all of these services?
Rarely, at least not all at once. Most firms start with the two or three services that fix their biggest pipeline gap, then add others as results justify it.
Do you sell leads?
No. We build marketing that generates inquiries for your firm only. We don't sell, share or resell leads to other contractors.
How is RPM different from a general marketing agency?
We work only with premium remodelers and design-build firms, we plan around project quality instead of lead volume, and we report on qualified consultations and signed projects, not just clicks and rankings.
How long until we see results?
Google Ads and conversion fixes can improve inquiries within weeks. SEO, AI search visibility and reputation build over several months. We set expectations for each channel in your Blueprint.
Do you work with remodelers in Canada?
Yes. We work with remodeling, renovation and design-build firms across the United States and Canada, and we write for the terms your homeowners actually search, including "renovation" in Canada.
Is your marketing bringing in the projects you actually want?
Start with a practical review of your visibility, lead quality, follow-up and pipeline.
25 minutes. No obligation. We only use your details to follow up about your review.