President & Chief Marketing Strategist, Outsourced Marketing Inc.
Ian has spent more than 20 years building marketing systems that connect marketing activity to revenue. He is a Duct Tape Marketing Master Certified Consultant and leads the strategy behind every RPM engagement.
Showing 6 articles
November 11, 2026 · 5 min read
Cheap leads that never sign are the most expensive leads you can buy. Here's how to calculate cost per signed project, and how it changes your marketing decisions.
November 11, 2026 · 5 min read
Google Ads brings inquiries quickly; SEO builds visibility that lasts. Here's how premium remodelers decide which to start with, and when to use both.
November 11, 2026 · 6 min read
Before they call anyone, more homeowners are asking AI tools which remodelers to consider. Here's how those answers get built, and what it takes to be named.
November 11, 2026 · 5 min read
Every unqualified site visit costs your team hours. Here are the four questions, routing rules and follow-up rhythm that protect your time without putting off good homeowners.
November 11, 2026 · 6 min read
More leads won't fix a remodeling business that's quoting the wrong projects. Here's the five-part marketing system premium remodelers use to win better work, and where to start.
November 11, 2026 · 4 min read
Lead services promise a steady flow of homeowners. Here's how shared leads compare with leads you own, and the questions to ask before you pay for either.
Start with a practical review of your visibility, lead quality, follow-up and pipeline.
25 minutes. No obligation. We only use your details to follow up about your review.
